I shape the product. Then I ship it.
Product engineer and product leader, building software end to end: from requirements and architecture to production. Seven years leading products across AI, gaming, Web3 and digital platforms.
I sit between product and engineering. I translate business requirements into software, and I stay involved until it ships.
Shipped work with
Smart Padel runs the whole club. Built by one person.
Bookings, open matches, café orders, staff shifts, payroll, live scoreboards and around 50 screens, all on one multi-club platform where every club gets its own branded apps. I took it from requirements to production myself.
Read the case study- Status
- Live 2 clubs · 12 courts · ~30 staff
- Players
- 10K+ registered · 1K+ downloads
- Revenue
- AED 697K in one month, at one club
- Apps
- 9 mobile · 4 web
- Stack
- React Native · React · NestJS · PostgreSQL
- Speed
- First TV app live in under a month
- Website
- smartpadel.app
Explore the system
The real Smart Padel layouts, rebuilt with sample data to keep customers private. Every tab is clickable.
The player app. Screen by screen.





The real Smart Padel player app, shown with demo accounts.
More work
Product engineering, AI, product leadership, then games and big launches.
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EIVN
Eivan PropertiesProduct · Engineering · Delivery 11 Media · 2026Delivered
A real-estate agency's whole platform. Listings sync in from multiple property websites on their own.
A real-estate agency's whole platform. Listings sync in from multiple property websites on their own.
Case study -
AGTW
Agentic TowerProduct strategy · AI · Whitepaper INFINITE8 · 2025Concept
A concept for a no-code platform to build and trade AI agents. I led it and wrote the whitepaper.
A concept for a no-code platform to build and trade AI agents. I led it and wrote the whitepaper.
Case study -
WNKA
WinkaProduct · Business model · Commercial 11 Media · 2025–2026Launching
A football prediction game: compete with friends and win, with no betting. Built around an approved Islamic business model.
A football prediction game: compete with friends and win, with no betting. Built around an approved Islamic business model.
Case study -
LDRK
Crypto Hunt & Hidden BitcoinProduct · Team leadership LandRocker · 2019–2023Shipped
Two Web3 games. I owned the economies, leaderboards and retention loops, and led a team of 20+.
Two Web3 games. I owned the economies, leaderboards and retention loops, and led a team of 20+.
NFT · Layer 2+20% velocity and quality -
COP28
COP28 metaverseProduct · Delivery For Alef Education · 2023Shipped
A gamified metaverse for Alef Education, made for COP28. Delivered in 2 months.
A gamified metaverse for Alef Education, made for COP28.
Delivered in 2 months -
DUFZ
du FanzoneProduct management
For du · 2022Shipped
du's World Cup 2022 fan platform: avatars, games and rewards.
du's World Cup 2022 fan platform: avatars, games and rewards.
World Cup 2022 -
ONBD
Onboarding redesignProduct · UX LandRocker · 2023Shipped
Reworked LandRocker's onboarding for its Web3 launch and lifted satisfaction by 28%.
Reworked LandRocker's onboarding for its Web3 launch and lifted satisfaction by 28%.
70K+ wallets, week one$100K+ NFT sales in 7 days
From the sports desk to shipping software.
I studied architecture, then spent five years at a newspaper, rising from journalist to chief editor of the sports section. I wrote the stories for escape-room games, moved into product in 2019, and have led product teams ever since. Now I build as well.
- Feb 2026 – nowPrincipal Product Engineer11 Media AgencyRequirements, solution design, implementation, testing, deployment and client onboarding.
- Nov 2025 – Feb 2026Senior Product Manager11 Media AgencyLed product delivery for Winka, and operator contracts through signing.
- Mar 2023 – Nov 2025Senior Product ManagerINFINITE8AI, Web3 and gaming roadmaps. Agentic Tower, COP28 metaverse, du Fanzone. Teams of 20+.
- Apr 2019 – Mar 2023Product ManagerINFINITE8 – LandRockerCrypto Hunt and Hidden Bitcoin: economies, leaderboards, retention.
- 2017 – 2019Content Manager / Narrative DesignerTime4FunWrote the escape-room narratives and ran content.
- 2012 – 2017Journalist → Chief Editor, SportsKayhan Al Arabi
- 2008 – 2012Bachelor's, Architecture EngineeringMaziar University
What I build with.
Grouped by what it's for, not by logo. Everything here I use in production and can talk through in an interview.
Product systems
Frontend
Backend
Data
AI
Infrastructure
Certifications Google Project Management · Google Agile Project Management · Prompt Engineering, Dubai Future Foundation · Leadership and Negotiation, Coursera
Let's talk.
Need someone who can own the product and build it too? Email, WhatsApp or LinkedIn all reach me directly.